Oct
16
Comcast Zeroes In on G4’s Young-Male Demo
Posted in: Uncategorized
NEW YORK (AdAge.com) — Cyndi McClellan, exec VP-research and program strategy at Comcast Entertainment Group, is tired of hearing about how hard it is to reach men 18 to 34. That's why her research team embarked on a comprehensive study, dubbed "Hunting With Lightsabers," examining the behavioral and lifestyle categories that define those supposedly elusive 35 million-odd Americans Comcast's G4 cable network is dedicated to entertaining.
Post a Comment