Comcast to Let Customers Stream Netflix on Its X1 Cable Box
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Comcast Corp. and Netflix Inc. have agreed to let customers of both companies stream Netflix’s web video content on the cable company’s X1 platform.
The deal will provide “seamless access to the great content offered by both companies,” Comcast and Netflix said in a statement Tuesday.
For Comcast, the pact moves the company closer to its ultimate goal of delivering customers all of their entertainment options — both on traditional cable TV and online-streaming services — through their cable subscription. For Netflix, the deal gives the world’s largest online video network easier access to Comcast’s 22 million video subscribers, who previously had to toggle between cable and web-connected devices such as a Roku player to watch Netflix on their TVs.
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