Apr
23
Comcast-Time Warner Collapse Would Be a Win for TV Networks, Perhaps a Loss for Marketers
Posted in: Uncategorized
Comcast Corp. is planning to walk away from its proposed takeover of Time Warner Cable, people with knowledge of the matter said, after regulators planned to oppose the deal.
Comcast is planning to make a final decision Thursday, and an announcement on the deal’s fate could come as soon as Friday, said one of the people, who asked not to be named discussing private information. Sena Fitzmaurice, a spokeswoman for Comcast, declined to comment.
If Comcast does give up on the planned $45.2 billion transaction, it will be a win for executives at TV networks, but potentially a loss for marketers.
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