Jun
10
Comcast Says It’s Found the Ideal Ad Spend Balance Between Linear and Streaming
Posted in: UncategorizedComcast Advertising has an answer to the question buyers have been grappling with since the advent of ad-supported streaming: how much money should be spent on streaming? In a newly released report based on proprietary data–the first edition of its inaugural Comcast Advertising Report, called Actionable Insights for the Modern TV Advertiser–Comcast looked at the…
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