Feb
20
Comcast Consolidates $250M Regional Account with MediaVest
Posted in: Uncategorized
NEW YORK (AdAge.com) — Comcast, the nation's largest cable company, has awarded its nearly $250 million regional media planning and buying business to MediaVest, without a review, bringing the total amount of business the Publicis Groupe-owned agency handles for the cable provider to roughly half a billion dollars. MediaVest has served as Comcast's national corporate agency of record managing its $250 million national media planning and buying business since 2006.
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