Oct 26

Columbia Sportswear Appoints adam&eveDDB as Global AOR

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Global outdoor apparel and equipment brand Columbia Sportswear Company has appointed a new creative agency partner for the Columbia brand in adam&eveDDB. The agency will work with the company’s new marketing leadership to oversee the brand’s new creative strategy. Details of the deal were not disclosed, but Columbia Sportswear’s estimated media spend 2024 is $30…

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