May
11
Coltrane Curtis: Influence Is Not For Sale, And Other Mistakes Marketers Make
Posted in: Uncategorized
Influencer marketing is the most powerful tool in a marketer’s toolbox, but the term “influence” is widely misunderstood, said Team Epiphany Founder and Managing Partner Coltrane Curtis at the One Club’s Creative Summit Thursday.
“Influence is a force of nature. Influence is not for sale; you can’t sell influence,” said Curtis, who started Team Epiphany in 2004. The influencer marketing shop works with brands like Coca-Cola, Nike, HBO, Cadillac, Heineken, Hendrick’s Gin and Google.
Curtis said the business of influence has five key principles that marketers have to always remember, the first of which is: “Pay for play. No fucking way.”
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