Colorectal Cancer Society: Philadelphia Colon Cancer Awareness

Colorectal Cancer Society Print Ad - Philadelphia Colon Cancer Awareness

The city of Philadelphia is known as the city of “Brotherly Love”. We capitalized on this moniker to address the issue that colon cancer kills approximately 50,000 Americans each year, but is one of the few cancers that is almost entirely preventable through proper screening. With colon cancer screening rates being notoriously low in Philadelphia, this campaign reinforced the urgency to screen, with a direct connection to the city itself.

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