Hasta La Creative!

Ah, the Super Bowlfour-plus hours of nonstop hilarious ads, punctuated by whatever that football thing is between them.

We think a lot at CollegeHumor about the science of what makes funny funny. And, naturally we love the Super Bowlthat special time when almost every advertiser tries to make us remember them by making us laugh.

But some try too hard, some pull punches, some punch down and some pour on so much sugar to make the pitch go down that you end up spitting the whole thing out. This got us thinking: What makes an ad actually funny? So, we gathered together a panel of CollegeHumor’s senior writers and creatives to dissect our favorite Super Bowl ads and see what kind of comedic lessons future advertisers could take away.

Continue reading at AdAge.com