Jan
31
Colbert delivers the ultimate spoof of Super Bowl commercial cliches
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The “Dead Boy,” first made famous in Nationwide’s widely derided Super Bowl ad 2015, lives again in a new riff from Stephen Colbert that spoofs all the commercial tropes of the Big Game.
On Wednesday, the host of The Late Show with Stephen Colbert debuted what he called “The Most Emotionally Manipulative Super Bowl Ad Ever.”
“The Super Bowl commercials are not afraid to pull on the nation’s heartstrings to move their products,” said Colbert, noting spots of reunited families, impressive athletes and unlikely animal friendships. “And how could anyone forget the actual Super Bowl ad, the Super Bowl of sad Super Bowl adsthe one where the kid was actually dead the whole time?”
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