Feb
20
Coke to Promote Bottle's Centennial With Global Campaign
Posted in: Uncategorized
Coca-Cola will mark the 100th year of its iconic bottle with a global ad campaign in more than 100 countries, executives said Friday.
“These ads actually have tested very well and demonstrate our commitment of improving the quality of our ads,” Coca-Cola Co. CEO Muhtar Kent said during a presentation at the Consumer Analyst Group of New York conference in Florida.
The campaign is expected to begin next week. Agencies working on the effort include Wieden & Kennedy, Portland, and Ogilvy, Paris. Mr. Kent shared a couple of the bottle ads on Friday, including the one above, called “Balloons.” Other marketing assets shown during the presentation included the phrase “100 years of phsst, fizzzz, clink clink, glug, glug ahhh.”
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