Mar
31
Coke Takes Over From Pepsi as MLB Sponsor
Posted in: Uncategorized
Coca-Cola is getting back in the big leagues. The soda giant is taking over from PepsiCo as the official soft drink sponsor for Major League Baseball, just in time for Opening Day next week.
PepsiCo had kept a stranglehold on sponsorships for the Big Four major pro leagues in the U.S. since taking over from Coke as National Basketball Association sponsor in 2015. PepsiCo still holds sponsorship deals with the National Football League and National Hockey League. Coke has the Major League Soccer sponsorship.
The MLB deal was first reported today by Sports Business Journal and confirmed to Ad Age by a Coca-Cola spokeswoman. She described it as a multi-year deal but did not disclose other terms. An MLB spokesman declined to comment.
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