Jan
14
Coke Cuts European Agency Roster to 4 Shops
Posted in: Uncategorized
NEW YORK (AdAge.com) — Coca-Cola has winnowed its European agencies from more than 20 to just four in an effort to realize marketing efficiencies and produce a more uniform message. The remaining shops on the Coca-Cola brand in Europe are Wieden & Kennedy, Amsterdam; Mother, London; McCann Erickson, Spain; and Sra. Rushmore, Madrid.
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