Coke Content VP Leaves to Start His Own Company
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Longtime Coca-Cola marketer Emmanuel Seuge is leaving the beverage giant to start his own company investing in startups. Mr. Segue, who joined the company in 1997 as an intern, most recently served as senior VP-content for Coca-Cola North America. He played a key role shaping Coke’s approach to entertainment marketing and content creation.
“Emmanuel has helped to transform our approach to content in North America by bringing creative, social, entertainment and ventures together to engage with people in the most compelling ways in a new era of content creation and consumption behaviors,” Ivan Pollard, senior VP-strategic marketing at Coca-Cola North America, stated in an internal memo to employees announcing Mr. Seuge’s departure.
A spokeswoman for Coca-Cola said it has not yet named a replacement. Mr. Seuge’s new company will involve an equity fund that invests time and money in emerging start-ups, she said.
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