Hasta La Creative!

NEW YORK (AdAge.com) — Like every other high-profile name in the food and beverage industry, Coca-Cola Co. has come under fire from critics, the media and consumer watchdog groups for not doing enough in the areas of health and wellness and sustainability. But the company is changing that tact with a multimillion-dollar marketing campaign touting its efforts in environmental sustainability and personal well-being. Katie Bayne, chief marketing officer at Coke, spoke to Ad Age about the reason for launching the push and how it helped employees wrap their heads around this change in its longstanding policy.