Sep
23
Coke and Pepsi Sign up For New Calorie-Reduction Pledge
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The nation’s largest soda marketers — which have been feeling the heat from health advocates — on Tuesday pledged to reduce beverage calories consumed per person nationally by 20% by 2025.
Executives from PepsiCo, Coca-Cola Co. and Dr Pepper Snapple group announced the goal in New York City at the annual meeting of the Clinton Global Initiative. The effort includes involvement from the Alliance for a Healthier Generation, which was founded by the American Heart Association and the Clinton Foundation.
“I am excited about the potential of this voluntary commitment by the beverage industry. It can be a critical step in our ongoing fight against obesity,” former President Bill Clinton said, according to a statement.
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