Hasta La Creative!

Coca-Cola’s Zico brand has named David & Goliath its new agency after a review.

The move comes after the brand began a campaign in May by Butler, Shine, Stern & Partners called “Crack Life Open,” which featured actress Jessica Alba and spanned print, out-of-home and digital advertising. David & Goliath is expected to start the next iteration of that campaign in the second quarter.

“As coconut water becomes more of an established category, it’s critical for Zico to move beyond awareness building and start telling a stronger brand story,” said Lorna Peters, Zico’s Chief Marketing Officer, in a statement. “We brought on David & Goliath to help us take Zico’s Crack Life Open campaign to the next level with a sound strategy and disruptive, creative ideas. Beyond their capabilities, we love that D&G shares our passion to do good work and hunger to win.”

Continue reading at AdAge.com