Hasta La Creative!

Christmas gives people the chance to show their loved ones they truly care. But most of the time, the same technology that is supposed to bring us closer turns out to be a copy,paste&forward festival.

So Coca-Cola decided to put some Real Magic back into festive greetings with a tool that turns the unique sound wave of everyone’s voice into a virtual and sharable Christmas tree.

Users could use the web app to record their own message, customize it and share it with their loved ones. Thanks to AR technology, the recipients let the tree grow everywhere they wanted while listening to it.