May
15
Coca-Cola Takes on Beauty Category With Nail-Polish Launch
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Coca-Cola has teamed up with OPI on a collection of nail polish inspired by its beverages. The collection, just the latest licensing deal for the brand, was promoted with a manicure event in midtown Manhattan this week.
The beverage giant’s branded products generate more than $1 billion in retail sales annually. And since 2009, Coca-Cola has more than doubled both its licensing revenue and profit. “It’s a very profitable business for us,” said Kate Dwyer, Coca-Cola’s group director worldwide licensing.
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