Hasta La Creative!

For last year’s Super Bowl, Coca-Cola headed to the desert with badlanders, cowboys and showgirls racing for bottle of Coke in a glitzy ad called “Mirage.” This year, the brand is staying a little closer to home with a spot set in Wisconsin.

The marketer today released one of its two planned Super Bowl spots, a 60-second commercial called “Going All the Way,” which tells the story of an underdog high school football player named Adrian who overcomes the odds to score a touchdown. The ad, by Wieden & Kennedy, was shot in Ashwaubenon, a suburb of Green Bay, Wis. The final scene takes place in Lambeau Field. Most of the people in the ad are Green Bay-area residents, while one of the stars is a Lambeau Field groundskeeper.

Continue reading at AdAge.com