Coca-Cola Shakes Up Marketing Ranks
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Coca-Cola’s star marketer, Wendy Clark, is tackling the company’s North America business.
Ms. Clark will take on the role of president-sparkling and strategic marketing, Coca-Cola North America, effective June 1. Meanwhile, Katie Bayne, who had been president-North America Brands and is the former CMO of Coca-Cola North America, will take on the job vacated by Ms. Clark, senior VP-global sparkling brand center. Ms. Bayne will report to Joe Tripodi, chief marketing and commercial officer. Ms. Clark will report to Sandy Douglas, global chief customer officer and president of Coca-Cola North America.
According to an internal memo, the new appointments “will accelerate the profitable growth of Coca-Cola through world class marketing — both in North America and markets around the world.” The memo went on to say that the moves “bolster our commitment to the advancement of women across our company and in our leadership pipeline.”
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