Jun
21
Coca-Cola Sees Payment-Term Extensions to Agencies as Troubling Trend
Posted in: Uncategorized
Coca-Cola knows just the right thing to say to the right crowd.
Chairman-CEO Muhtar Kent and EVP-Chief Marketing and Commercial Officer Joe Tripodi told attendees at a seminar at the Cannes Lions International Festival of Creativity — many of whom hailed from ad agencies around the world — that they don’t want to get mixed up in the current trend of big marketers extending the time it takes to pay ad agencies.
Messrs. Kent and Tripodi were interviewed by WPP CEO Martin Sorrell. The trio spoke to a packed audience while sitting in front of specially created Cannes Coke bottles in honor of the festival’s 60th anniversary, as well as their much-buzzed about “shareable” can. Coca-Cola was named the 2013 Creative Marketer of the Year.
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