Jul
09
Coca-Cola Reveals What's in a Name
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Coca-Cola has done it again; they’ve launched a new interactive billboard in New York’s Times Square for their latest “Share a Coke” campaign. But before I talk about this latest effort, here’s a little background. At the heart of the campaign is the microsite Coke created with Google, with facts about 1,000 names that were printed on its cans and bottles this summer.
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