Aug
04
Coca-Cola Pulls Offensive Sprite Ad in Ireland
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Coca-Cola Co. has apologized for a blatantly sexist Sprite online ad that ran on Irish men’s lifestyle site JOE.ie as part of the soft drink’s irreverent #BrutallyRefreshing campaign.
Lines such as “She’s seen more ceilings than Michelangelo,” “You’re not popular, you’re easy” and “A 2 at 10 is a 10 at 2!” shocked consumers, who took to social media to vent their anger.
Cristiana De Lia tweeted “Seriously @Sprite? Need to revise your internal policies. This ain’t #BrutallyRefreshing but only #BrutallyOffensive.”
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