Hasta La Creative!

In a move to help push for the worldwide call to fight global warning, Coca Cola has done its part in leading the call to support the Earth Hour scheduled on March 28. The Company also is participating in local awareness-raising events in more than 50 countries to support what is expected to be the largest ever, global climate event.

Iconic Coca-Cola signs are scheduled to go dark in Times Square and on top of The Mirage hotel on the Las Vegas strip in the United States, Piccadilly Circus in London, and Kings Cross in Sydney. Other well-known illuminated signs and billboards will go off from Mexico to Cairo to Shanghai. The Company also is helping promote Earth Hour in various markets with radio, movie theater, television and print advertising.

Coca-Cola employees are being encouraged to participate in Earth Hour activities, along with their families and friends. An Earth Hour reminder will be sent to employees in Spain with an event-branded candle to be lit during the lights out hour, and in Latin America, employees will receive pins and glow worms with key messages to mark the occasion. In addition, dozens of Coca-Cola offices and bottling facilities will go dark, and viewing parties and other special events are planned around the world. Earth Hour also is being promoted on Coca-Cola delivery trucks in some markets.

(Source) BusinessWire