Hasta La Creative!

Media, Promo
Coca-Cola

Two of the world’s best soccer teams are both based in Italy: Inter and Milan. To ease the aggression between their fans, Coke installed vending machines on opposite sides of Milan’s San Siro stadium as the teams faced off, but there was a hitch. Pressing the button of one machine dropped a Coke can down the chute of that on the side of the rival team – so rivals could only receive Cokes from each other.

Advertising Agency:McCann, Milan, Italy
Global Creative Director:Miguel Bemfica
Creative Director:Gaston Guetmonovitch, Miguel Usandivaras
Art Director:Cristina Caballero
Copywriter:Curro Piqueras
Graphic Designer:Marina Tercelan
Agency Producer:Massimo Busato
Production Company:Filmmaster, Filmmaster
Director:: Edoardo Lugari
Productions Director:Edoardo Lugari
Executive Producer:Karim Bartoletti
Producer:Elena Marabelli
Editor:Francesco Cusanno, Toboga
Music:Alberto Cimarrusti, Bronze Radio Return
CSE Marketing Director:Roel Annega
CSE My Coke Director:Andreas Johler
EUG IMC Director:Guido Rosales
CSE IMC Director:Claudia Navarro
CSE Content Excellence Manager:Francesco Cibo, Camilla Zanaria