Jun
19
Coca-Cola and Skechers Offer Brands New Halos at Annual Licensing Show
Posted in: UncategorizedMichael Stone
The success of Toms Shoes and Warby Parker eyewear, which give their products to the needy whenever they make a sale to consumers, has inspired other businesses to become more social enterprises too. But it’s tough for large, established brands to really rethink their business models. So I was excited while walking the Licensing Expo show floor today to see two marketers using licensing in innovative ways to not only give back but to help other brands to do the same.
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