Hasta La Creative!

Time Warner’s CNN plans a big push this month to promote its personalized news platform under the name CNN Go, which it began testing in April as CNNx and rolled out widely in June.

The service gives web users control over how they view the network’s TV feed, letting them select segments from 24 hours of programming and access expanded content in real-time.

The new name is partly an effort to identify with Time Warner sibling HBO’s highly successful HBO Go platform, according to K.C. Estenson, senior VP-general manager, CNN Digital. The name also better aligns with CNN’s new tagline, “Go There,” he said.

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