Apr
15
CNN Reboots to Grab Non-News Ad Dollars
Posted in: Uncategorized
It looks like CNN is gunning for ad dollars that typically go to networks like Nat Geo and Travel Channel, as the founder of 24-hour cable news broadens beyond its programming base.
New President Jeff Zucker has been trying to remake CNN into a network that’s essential every day rather than watched only during big news events.
“CNN’s new programming strategy lends itself to go after dollars that are not traditional news,” said Sam Armando, senior VP-director of strategic intelligence at Publicis Groupe’s SMGx.
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