Aug
31
Google Makes Grab for Hollywood Dollars
Posted in: Uncategorized
NEW YORK (AdAge.com) — The entertainment industry does relatively little search advertising, but Google is hoping to change that by sprucing up plain-text search ads with video. It has been offering what it calls a "video plus box" link below the standard keyword ad to a select group of entertainment advertisers including Miramax, Electronic Arts, Discovery and Travel Channel.
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