CMOs Will Increase Spending on Social, Mobile And Analytics
Posted in: Uncategorized
Marketers are allocating more of their budgets to social, mobile and marketing analytics, but they still face challenges using these capabilities and proving ROI, according to the CMO Survey, conducted by Duke University’s Fuqua School of Business.
The report, released Tuesday, was based on an online survey of 288 senior U.S. marketing executives at business-to-consumer and business-to-business companies. The twice-a-year study was launched in 2008 and is designed to gauge CMO intent for budgeting, hiring, and optimism about the economy.
Marketer optimism about the U.S. economy had an average score of 69.7 on a scale of 0-100 (with 0 reflecting the lowest level of confidence and 100 the highest level), down just slightly from a confidence score of 69.9 in February, when the survey was last conducted. However, the optimism score in the current survey is up 22 points from a low of 47.7 in February 2009, right after the recession hit. (The online survey was conducted between July 14 and Aug. 2, before the recent stock market downturn.)
Post a Comment