Jul
18
CMO's Guide to Live Video
Posted in: Uncategorized
It seems like everyone is going live. Whether your dad is showing off his barbecue skills or BuzzFeed staffers are exploding a watermelon, real-time video has become the latest social medium of choice.
The norms are still taking shape, especially as Facebook and others assess how to handle recent unexpected, visceral content like Philando Castile’s final moments after being shot by a police officer.
But the ability to connect so immediately and urgently will continue to attract usersand marketers trying to reach them.
Post a Comment