Jul
10
CMO Q&A: Why Chevy Embraced the 'Canadian Dream'
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The dream idea is one that has traditionally been associated with the American Dream. What made you take this to Canada?
There is a great article you should check out in Maclean’s, which is one of the business publications up there, and it talks about, has the American dream moved north of the border? And there is a sense up there of inclusion and possibilities. Huge immigrant populations from Asia, South Asia, Middle East. And so it in some ways it is a little bit like the U.S was a long time ago.
Do you think the American Dream still exists?
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