May
07
Clorox – On Marketing – (2015) :30 (USA)
Posted in: Uncategorized
“You wanna spend three bucks on liquid doubt, be my guest” quips our bleach ambassador and SNL alumni Nora Dunn. Like in “Toilets” and “Stains”, Nora explains that “Bleach means clean”, while with those others… We’re not so sure. “This one has flowers”
The ad campaign sets out to help consumers overcome the widespread belief that bleach-based cleaners aren’t for everyday use. Dunn’s knack for deadpan humor acts like a diversion against all of the gimmicks in the cleaning aisle, positioning Clorox Bleach as the original badass cleaner.
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