Clinton and Pro-Hillary PACs Have Spent $192M More on TV, Radio Ads Than Trump and His Supporters
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The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk
Editor’s note: Here’s the 20th installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts below represents a collaboration between the Ad Age Datacenter — specifically, Kevin Brown, Bradley Johnson and Catherine Wolf — and Kantar Media’s Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. –Ken Wheaton
First, ICYMI: Last week, in a special edition of Campaign Scorecard, we took a close look at the TV broadcast winners in the campaign season so far. See: “These 10 TV Stations Alone Have Pulled in $132.9M in Presidential Campaign Ad Spending.”
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