Jun
23
Climbing the ‘Stairway’ to Back Catalog Revenue
Posted in: Uncategorized
"No 'Stairway' … denied!" But what if there was "Stairway," in commercials for cars or even prophylactics? In the latest issue of Portfolio, Miriam Datskovsky asked how much the song is worth and how much it could be worth if the Zeppelin people finally licensed it out to a marketer. Sources estimate that it could net up to $8 million dollars for use in one campaign, provided they sell out before all the Baby Boomers find their own … ahem … personal stairways.
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