Nov
04
Client Expectations: How PR Can Manage…
Posted in: UncategorizedCategory: Up Your Game
Summary: Charles Dickens’ famous opening to A Tale of Two Cities provides a fitting summation of the state of public relations today, where much time and treasure is invested in winning new business — from prospecting through gratis programs and budget development to the creation of a campaign timeline and agreement on analytic metrics. Unfortunately, a PR practitioner’s hard work can quickly be undone should the agency fail to effectively manage the new client’s expectations.
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