Clear Channel Takes on a Challenge in Radio: Lame Ads
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The radio giant Clear Channel is taking on a glaring problem in the industry: second-rate advertising.
“Talking to creative agencies, we all agreed that radio has been put to one side and not given the level of creativity it warrants, given the importance it has,” said Bob Pittman, chairman-CEO at Clear Channel, parent company of Clear Channel Media and Entertainment, which houses more than 850 radio stations, and Clear Channel Outdoor.
To try to fight the trend, the company has formed a Creative Advisory Council with senior ad agency executives including Jeff Benjamin, CEO of JWT North America; Andrew Essex, vice chairman and CEO at Droga5; Andrew Keller, partner and CEO at CP&B; and Benjamin Palmer, CEO and chief creative officer at The Barbarian Group. The council’s first project is a scholarship for a creative industry executive to attend the Berlin School starting next month and work toward an executive MBA.
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