Sep
16
Clear Channel Rebrands As IHeartMedia
Posted in: Uncategorized
Clear Channel is rebranding yet again. Just two years after it stripped “radio” from its corporate title, the radio behemoth is taking on the name of its digital-radio platform. Clear Channel will now be called iHeartMedia after its iHeartRadio platform, the company said today.
While Chairman-CEO Bob Pittman said the core of the company is still its 840 radio stations, the new name will reflect the company’s multiplatform presence and ability to embrace innovation and new technology.
The company’s out-of-home advertising unit will retain the name Clear Channel Outdoor Holdings.
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