Clean-Energy Video Campaign From Shell Gets Over 20 Million Views in One Week
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Did you know that the energy sources of the future could involve transforming old coffee grounds into low-carbon biofuel, or harnessing kinetic energy from human footsteps? These are just a couple of the themes featured in this week’s top video campaign, Shell’s “#makethefuture” effort using animation and a rendition of American Authors’ 2013 hit “Best Day of My Life” performed by Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan WeiWei and Yemi Alade.
Other new video campaigns on this week’s top ten list include “Roadtrip,” a short vignette from H&M featuring Kevin Hart and David Beckham; an Audi ad that was released in time to capitalize on interest around the first presidential debate; and a promotion for Pizza Hut’s grilled cheese stuffed crust.
A new campaign video from Lane Bryant that promotes body positivity also got 6.4 million views, and Microsoft, T-Mobile, Apple, Lyft and LG made repeat appearances.
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