Hasta La Creative!

“The wife says we’ve gone green. I think my daddy died of that.” So says the crusty old woodsman spokescharacter in Blattner Brunner’s first print ads for Appalachian Stove. His other pithy bits of wisdom include: “I got a thank-you note from Greenpeace. It made for good kindling.” And then there’s this PG-13 execution. The work is designed to convey the clean-burning environmental benefits of the stoves to an independent-minded customer who cares little about pleasing others. The model for the ads, Pat Russell, lives in Idaho’s Sawtooth Mountains, where, according to the agency, the winter population falls beneath 100—and temps dive well below zero. Makes me want to warm up my mocha latte in the microwave and salute Pat’s dedication to eco-political correctness. (God, I’m a pampered wuss.)

—Posted by David Gianatasio