Hasta La Creative!

Blame fear, pharma, the internet, our more PC culture or the idea that satire has become reality. Or maybe just the client’s desire for activations.

But (seriously, folks) have you noticed that there’s precious little humor in advertising these days? So let’s go back, back to 1993’s 90-second Looney Tunes/Michael Jordan/Nike extravaganza, “Aerospace Jordan,” and just bathe in its sheer artistry, rule-breaking and nonstop comedy.

From the beginning, Nike knew branding. Starting with “Bo Knows” (he knew diddly) and on through Michael Jordan’s run-ins with Spike Lee’s character Mars Blackmon, who called Jordan “Money,” Nike humanized sports stars.

Continue reading at AdAge.com