City Spotlight: Portland, Northwest’s Hub for Collaboration and Transparency
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As the home of one of the most admired marketers in the world — Nike — and one of the most praised creative shops, independent Wieden & Kennedy, Portland, Ore., has piqued the curiousity of advertising talent and marketing clients. But despite it’s creative credentials, the city still faces a few challenges in actually luring them to the Pacific Northwest.
With a population of 584,000, Portland is caught somewhere between a big city and a small town. It’s artsy, independent and sustainable.
It has only two Fortune 500 companies, Nike on the outskirts and metal components manufacturer Precision Castparts. The void of dynamo corporations entices people who appreciate a more laid-back, affordable lifestyle away from the power centers. This creates a rich environment for mid-size agencies and early-stage start-ups. But with that comes challenges: Portland is not always thought of as a destination city for top-tier clients.
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