May
04
City Spotlight: Agencies, Marketers Jump for a Piece of San Francisco's High-Tech Gold Rush
Posted in: Uncategorized
As money and talent pour into the San Francisco Bay Area and prospectors look to join the high-tech Gold Rush, agencies and marketers are thick among the crowd.
Everything from the iPhone and Google search to Uber and Airbnb can be traced back to the region. And as technology becomes more and more integrated into daily life, adland needs Silicon Valley more than it ever has. “San Francisco is a place where you feel like a lot of things that are going to define our business are happening around us,” said Derek Robson, managing partner at Omnicom’s Goodby Silverstein & Partners.
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