Jun
16
Cinema Spending Up Double Digits for ’07
Posted in: Uncategorized
NEW YORK (AdAge.com) — For the second consecutive year, cinema advertising has posted double-digit year-over-year growth, with advertisers spending $539.95 million on in-theater ads in 2007, according to the Cinema Advertising Council this week. That's an 18.5% increase over 2006, a year that saw a 15% increase in cinema ad spend over 2005.
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