Hasta La Creative!

Here is what we know about CiCi Bellis, the 15-year-old who on Tuesday became the youngest player to win a U.S. Open match in 18 years: She is from northern California, shops at Urban Outfitters, listens to dance music before matches and used to like Justin Bieber when she was younger, which she defines as “a couple years ago.”

And here is what brands need to know: She is an amateur, which makes it doubtful she will strike big endorsement deals anytime soon.

“I think I’m definitely going to stay an amateur right now to keep my options open for college, in case an injury or something happens. But I’d love to be a pro one day,” she told reporters yesterday as she fielded questions on everything from Mr. Bieber, to the origins of her name (CiCi is short for Catherine Cartan) and what talk show she would like to appear on (“Ellen”).

Continue reading at AdAge.com