Hasta La Creative!

If magazine publishers removed advertising from their print editions, there would be an “uproar,” but if they took away digital advertising, no one would miss it, contends Chuck Townsend, chairman of Cond Nast.

So Chuck doesn’t fault consumers for blocking digital ads. “Ad blocking is really a way to articulate the fact that consumers have negative reactions to advertising out of context,” Chuck told me during a video interview prior to his induction into the Advertising Hall of Fame.

“I would say this to advertisers: Put your advertising in digital content that has perfect context, so that it brings something to the party and then why would someone ignore it?”

Continue reading at AdAge.com