May
15
Chrysler Shuffles Marketing Staff
Posted in: UncategorizedDETROIT (AdAge.com) — In a move to wring more from its media dollars, Chrysler is reshuffling its marketing deck and migrating one of its executives to its media agency, Omnicom Group's PHD. The automaker said Jim Helberg, who joined Chrysler in late January as media director from OMD West, will lead the Detroit-area office of PHD, Troy, Mich., as exec VP.
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