Hasta La Creative!

So Chrysler came out with the 300C STR8 and wanted to advertise how fast that thing is, and Y&R São Paulo were happy to oblige. Looks like (but the email does not explain this) they simply hung thick plastic posters with a wee car and tagline printed on it around the city. When you view anything from the rippled plastic poster – it looks like it’s going really fast. Neat.

Also, I’ve seen that “plastic see through the billboard” idea in Ian Hart’s portfolio a year ago, though the Ford Mustang concept billboard is sadly impossible. Think big, but not impossibly big. 😉

A small poster works very well though, and is cheaper to produce, check it out inside.

Kudos:
Tomas Lorente (Creative Director)
Cassio Zanatta (Creative Director)
Marco Mattos (Art Director)
Vinicius Stanzione (Copywriter)

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