Hasta La Creative!

It may be 80 degrees in New York but the never-ending summer isn’t stopping marketers from moving forward with holiday plansearly as usual. Furniture and home dcor brand Crate & Barrel has tapped actress Reese Witherspoon as its first-ever spokesperson, breaking the retailer’s holiday campaign on today. “Make this Season Merry and Just Right” will run digitally and on social media beginning Tuesday, more than two weeks earlier than Crate & Barrel’s 2016 holiday effort. TV spots in 30-and 15-second versions will air nationally Oct. 29.

Suzy Cirulis, VP of marketing for Chicago-based Crate & Barrel, noted that the earlier push gives the brand more opportunity to maximize the content it created with agency-of-record Preacher, a relationship that began last year.

Crate & Barrel, which is owned by Hamberg, Germany-based Otto Group, spent $3.6 million on measured media in the U.S. during the holiday period of November and December last year, nearly double that of 2015, according to Kantar Media. Earlier this year, the brand appointed Neela Montgomery, who had served as executive board member for multi-channel retail at Otto Group, as its chief executive.

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